HEDGEROW HONEY BRANDING & PACKAGING
Branding & packaging designed for North Wales honey company, Hedgerow Honey. Resulted in a 55% increase in sales.
BEFORE THE VOYAGE
With 200 hives in North Wales & Shropshire, expanding into new premises - Welsh Honey Company wanted to create a buzz around their newfound success with an exciting new rebrand.
The new name was Hedgerow Honey and required a brand identity that needed to look and feel established to stand out on shelves as the Queen Bee of honey brands.
the results
INCREASED SALES BY 50%
Hedgerow Honey reported a sales increase of over 50% since rebranding.
STAND OUT PACKAGING
With the new branding, we created stand out labels that attracted more eyes to the product like bees to pollen.
BRAND THAT'S LOVED
Hedgerow Honey's customers love the branding which as lead to higher brand loyalty.
the iconic logo
creating the foundation of a brand identity
Hedgerow Honey deserved an iconic logo design that would stand above other honey brands. It was creatively designed to represent a bee collecting pollen to create honey.
Icon
Full icon design which can be used for labels and profile photos.
wordmark
Wordmark uses a unique typface that can be used without the icon.
sub icon
Sub icon which is an element taken from the full icon.
APPLICATION
creating the foundation of a brand identity
Hedgerow Honey deserved an iconic logo design that would stand above other honey brands. It was creatively designed to represent a bee collecting pollen to create honey.
PACKAGING
The jar label was designed to enhance the value of the product, making it feel more established with the new brand identity.
To create a product that sells, it must stand out from a swarm of products so we got creative. The label is honeycomb shaped to match it with our creative bee logo.
THE HONEYCOMB JAR LABEL
DESIGNED TO STAND OUT
The label was designed in a navy blue colour to contrast from the natural colour of honey, making the logo and honeycomb shape stand out from the jar. The Hedgerow Honey range now stands out on the shelves resulting in more than 50% sales.
brand to grow into
ambitiously designed for growth
Hedgerow Honey have seen incredible growth from their new brand identity and packaging. Our aim is to create brands that a company can grow into, which results in longevity and a more impactful brand identity. Just a year after rebranding there has been a huge 50% increase in sales and we expect this to continue for many years to come.
what they said
we love the products as do our customers
A complete rebranding for our business. Excellent service, fantastic ideas and we love the end products, as do our customers. Our new branding has increased our sales by over 50%. We had no ideas on what design we wanted but we had a colour scheme, with this information Luke designed and produced our new branding in a very professional and speedy manner. I would highly recommend Voyage Branding to anyone!
wendy cooper
Hedgerow Honey
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