anderson painting brand identity
BEFORE THE VOYAGE
Anderson Painting Services needed a brand identity that established the company as a market leader.
In a competitive industry, it is difficult to stand out as a painting and decorating service, so it was crucial the new brand identity stands out.
They also needed a van wrap design that would be striking on the roads and a lot more ambitious than the generic painting service vans you generally see on the roads.
the results
INCREASE IN WORK
Anderson Painting Services have reported an increase in work since rebranding.
MEMORABLE BRAND
The increase of work has come from customers seeing a remembering the van.
CRITICALLY ACCLAIMED
The logo went viral on Reddit when posted by the client.
the iconic logo
we get results through branding
The logo is creatively designed to form a subtle 'A' shape and a paint brush using negative space. It's a technique used to add creativity into logo design that makes a memorable first impression. The logo was highly praised when posted on Reddit and is loved by customers.
strong icon design
The icon was designed to be instantly recognisable as the Anderson Painting Services brand with and without text alongside it. It also allows the brand to be more versatile in application of the brand, which results in a stronger brand identity as a whole.
The icon has gained Anderson Painting Services brand recognition as a leading painting service in Lerwick and has been recognised online as a great logo in the design community on Reddit.
ADAPTABLE LOGO DESIGN
we get results through branding
Adaptable logo design is a trend that has been adopted by major brands in the past few years and it's one that's cemented into the future. It makes brands much more versatile and that's why we used it for Anderson Painting Services. We thought painting services shouldn't be limited to one colour palette as the possibilities are limitless for their clients.
the van wrap
designed to generate leads
The van wrap was designed using elements from the logo design, bringing the branding to life across the van. It's a bold van wrap that's instantly recognizable as a painting company and has resulted in more leads for Anderson Painting Services.
BRANDING BUILT TO LAST
we get results through branding
Every single one of our branding projects starts with an in-depth research process. We look at the market you operate in, your competitors, your customers, visual styles that work, and visual styles that don’t. Every single one of our branding projects starts with an in-depth research process. We look at the market you operate in, your competitors, your customers, visual styles that work, and visual styles that don’t.
what they said
our famous logo design process
Was really impressed with the quality of work done by Luke. People always compliment how smart the logo is and even had people getting in touch for work because they've noticed it. Highly recommend him!
Grant Anderson
Anderson Painting Services
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